Tuesday, November 13, 2012

Obama's Victory: Was It the Message or the Marketing?

Democrats, we get it. You won the election, and the Republicans are in disarray. But's lets be honest, this was a contest between two flawed candidates, and quite frankly the Democrats didn't win the election as much as the GOP blew it. A better Republican candidate- if such a person exists- would have won this election.

The Republicans should have realized long ago that marketing Governor Romney as a successful businessman was fraught with danger, especially in states with large manufacturing sectors. The workers in these states have a wholly different image of a successful businessman; they see him as someone whose success was the result of "building something." To people like this, Romney was not a successful businessman but a money manipulator, a man who built his wealth through transactions, not through the sweat on his brow as head of an actual company.

With this message gone, voters then focused on the "faces of the Party" rather than the candidate himself, and what they saw they did not like. To a large number of voters, the GOP was filled with people completely foreign to their own lives, people they rarely cross paths with and, frankly, people they would never really desire to hang out with.

So seeing Democrats looking so smug, acting like sour winners, is somewhat disheartening. Enjoy the victory, but understand that they share an incredible burden to chart a fiscally sane course for our future. For the economy is surely going to soon right itself, and as the economy grows upward pressure on interest rates will build, threatening to choke off any recovery.

Democrats that fought for Obama's victory deserve enormous praise for the deftness with which they organized and implemented their strategic plans. It will hard to convince me that this was a clear victory of ideology. It was, rather, a testament to the importance of collecting voter data and aggressively  marketing your brand with messages literally tailored to individual "shoppers." Whether this is a good or bad thing is still open to debate.

No comments:

Post a Comment